So I now have a business name: BSharp Technology Pty Ltd. (ACN: 627 016 317) I must say it’s been quite an exercise in frustration just getting a name. Because I’m concentrating on a technology company, it was essential to find an available domain name to go with the business name. It was easy enough to think of a name available to register with ASIC, but then I found the domain name wasn’t available. Even now there are derivatives of bsharp out there that could potentially mess with my brand, but I’m not too concerned about that yet, and it’s probably more important to keep moving forward for now. I figure that as I create products and services that will require different names that more align with their offering and these could be trademarked.
I will slowly build this out with content and features as my business evolves.